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Five Easy Ways to Improve your Site's Ranking (SEO)

| Dec. 30, 2021, 12:24 p.m.

seo help is hereThe availability of information for our eager consumption is only a finger-swipe away these days. Information is so prevailing that it is easy to be overwhelmed with it to the point that we get lost and never truly find what we are looking for in the metaverse.  This same problem can be just as frustrating to businesses as they try to market their products and services to potential customers.  However, without some careful planning, their marketing attempts will just get lost in interwebs just as a needle does in a haystack.  So, how do we ensure that our information ranks higher in the big-tech algorithms of the likes of Google?  What follows are five simple suggestions to improve your search engine optimization (SEO) and watch your information get to your potential customers by rising to the top of search engine results.

1. Publish High-Quality Content

What is meant by high quality?  It must be well written, free of errors, and authoritative concerning the topic at hand.  Quality content is the strongest factor of your search engine rankings and there is no substitute for quality content.  The greater the quality and the higher your customers' regard is towards your authority will ensure that your efforts will be shared with others. Furthermore, the quality of the content will directly impact your site traffic, which improves your site's authority and relevance. With these markers in place, your placement in search results will be higher than those competitors who sidestep this important element.  

Another under-realized element to ensuring quality content is the use of keywords.  You must spend some time researching keywords that are commonly utilized to search for the products and/or services that you provide.  There are various services and online resources that can assist with this effort as you work to refine your content. A good rule of thumb is to utilize only one keyword phrase or similar keyword phrases for each page that you have on your site.  It will be less likely for search engines to rank your content in a search if there is a great degree of divergence in keyword phrases and topics on a single page.  

An additional element to consider regarding quality is your content's structure.  What I mean by this is that you must ensure that your content pages are slugified and placed within the URL for that given page.  In other words, do not use meaningless numbers to identify topics in the HTML code and use them to call pages from the backend to the frontend.  This delves into some best practices regarding web development, but it is important to understand when writing content and titling pages and posts.  For example, http://www.myblog.com/seo-optimization.html is much better than http://www.myblog.com/034584309.html.

Also regarding structure, when writing your content and publishing it via HTML, ensure that you use only one single <h1></h1> tag in the content.  This tells a search engine that it is important and related to the content as a whole.  Anything more will likely distort the search results and reduce the content's visibility.  It is recommended that you try to highlight your keywords throughout the page, but not to the point that it in and of itself diminishes the quality of the content.

2. Update Your Content Regularly

We know that content is important to search engine rankings. So, make sure you're regularly updating your blog posts with new information! Get into the habit of auditing each article for accuracy and consistency every month (or whatever frequency works best) and then do any needed tweaks when necessary - these simple steps will help keep things fresh while also keeping users interested in what they read on YOUR website.

Writing additional content, rich with keyword phrases on your webpage blog can also boost your search engine rankings. Blog posts should be shorter updates about the specific topics you are targeting and interlinked when it helps give a better picture or additional information for your readers.  The benefits don't stop there, however! Adding new articles to keep up-to-date is always a good practice in any field because people like staying informed. Writing fresh material that includes keywords associated with both your website & industry subjects distances you from competitors who may not have as many updated resources at their disposal.

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3. Metadata

It's important to review the metadata in your website’s <head> area as your site changes over time. Two specific metadata tags you should be paying attention to are title and description.  Keeping these up to date for each page on which they appear will allow search engines to accurately index pages of content related to these keywords or phrases - this will help users find exactly what they're looking for when browsing through our site!

Title metadata is important to make sure your content is easily legible and searchable. Titles are included in search results and can assist in providing an understanding of the organization of your site and its contents.  These small bits of text give readers an impression about what they'll find contained within the web pages before they begin reading.  Therefore, providing them with a better experience! 

Description metadata is not just one or two sentences long, but it should tell users what they are getting themselves into before clicking on the site. A browser may use this information when deciding whether to show your webpages in its search results list and if so how high up toward the top spot you'll appear based on keywords used within those descriptions!

4. Have a link-worthy site

A website with informative, engaging, and helpful content is most likely to be linked by other websites which improve your search engine optimization.

Links should add value to your text by giving readers context. Links can improve the authority and credibility of an article, as they will show that you have done some research on what topic it covers or where information about a certain subject may be found. Instead of having just "read more" links at the end of a blog snippet, for example, try writing out names that provide more description of what is to be found at the other end of the click.  This will provide rich keyword opportunities with more SEO potentials to increase your search engine rankings.

5. Use alt tags

The alt tag is crucial for search engine indexing, especially if you use a screen reader or text-only browser.  These image descriptions are not only important for search engine optimization but for your readers as well.  Imagine you have a vision impaired friend who uses only text-based browsers or screen readers to browse the internet - without alt tags, they will not know what type of image their computer is loading!

The importance I place on this tip should not be underestimated.  It can easily lead one out from under Google’s radar and straight into the cyberspace unknown—where no one wants to be when there's so much good stuff up ahead. You might think that descriptive words like “bird" don't matter, but they do!

Improving your site's ranking is important for business success. You can do this by publishing high-quality content, updating it regularly, and having a link-worthy website that has good metadata and strong alt tags. If you want to learn more about how we can help improve your SEO or digital marketing strategy in general, just let us know!  We're experts at helping businesses succeed with creative solutions like these.

Category: Seo